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There are a few different schools of thought when it comes to creating slam dunk subject lines.We’ll be covering 9 different types of effective email subject lines and sprinkling examples throughout. There’s a lot to be said for minimalism – users you to be clear and concise in your subject lines, as time is always an asset.Who doesn’t want to impress their buddies with fun Guinness facts on St. Question marks and unusual punctuation offer another method for standing out from the email masses.Exclamation marks be useful, but are so over-used in subject lines that they don’t tend to be very powerful.These emails have a specific purpose, and so their subject lines should be specific as well.A humorous subject line can really stick out among the dry, dull emails surrounding it.
Thrillist knows Thrillist is doing a ton of other stuff right too; they’ve got lists, localization, and pay tribute to a holiday.
Instead, experiment with some fun symbols or loud punctuation to attract ‘dem eyeballs.
Asking your readers a question, as opposed to a standard statement, immediately engages them.
Throw in some scarcity words and you may be surprised how your click rates will change.
Examples above incorporate numbers, scarcity, punctuation, and partial capitalization (emphasis on the partial) for some serious subject line success.
It’s worth noting that this succinct approach is most applicable with notification emails, in which a user already has a connection with the content you’re delivering.